In a nutshell: The Ballsy v Apple trial continues to reveal secrets from both companies. The latest court document shows that the Epic Games Shop's GTA 5 giveaway was a colossal success. They also outline Epic's plan to grow the market place's gross revenue through more of the same in what it calls "Operation Moonshot."

Terminal year when Epic was giving Thousand Theft Automobile V away in its game store, then many customers rushed to claim the freebie that it crashed the EGS servers. It was unclear how many claimed the uber-pop title that had already sold 120 one thousand thousand copies on multiple platforms. Yet, court documents from the Epic Games v Apple antitrust case reveal just how pop the giveaway was.

According to documents obtained by The Verge, more than 7 million users flooded the Ballsy Games Store to take advantage of the promotion. The game take hold of was bigger than whatever other EGS put out. The closest any other titles came was when Civilization 6 (2.five million) and Subnautica (nearly 1 1000000) when they were free. A graph presented to the court shows merely how much GTA Five eclipsed all other free game offers (beneath).

Despite the boost to its monthly agile users (MAU), EGS still has a long route ahead of it if information technology wants to catch up with the likes of Steam. When Epic announced its cocky-publishing closed beta this calendar week, it revealed its current MAU count sits at 58 million, that's compared to Steams 120 million MAU.

As to that long road, the court certificate also revealed Epic's plan, dubbed "Project Moonshot," to achieve "$1 billion in gross revenue." The visitor looks to continue grabbing exclusives when it can and pushing costless game promotions for the foreseeable futurity. Notwithstanding, it has recently struggled with a slowdown in growth.

Project Moonshot'south goal is to fire a rocket send of support that shoots the Epic Game Store past the 2022-22 years in current 5 twelvemonth plan to $1BLN Gross Revenue by growing users & taking awareness well beyond much faster through investment in supporting the major beats that drive our concern: Major launches, Gratuitous Games and Key Auction(s).

Terminal December, Epic reported its MAU count at 56 million. That means that in seven months, the EGS has only gained 2 1000000 new users. In contrast, between December 2022 and Dec 2022, the count jumped by almost 24 million MAU, an average of 2 million per month. So new converts accept been substantially low for 2022 so far. It's highly unlikely EGS will add together some other 22 1000000 by the end of the year.